Made in France: a close marriage between La Brosserie Française and Biom Paris (Courrier Picard)

Made in France: a smooth marriage between La Brosserie Française and Biom Paris Champions of Made in France and committed to virtuous manufacturing, La Brosserie Française and Biom Paris are joining forces to give new visibility to their eco-responsible bathroom products. These two were made to meet in the bathroom! It was in the salons of Made in France that they met. In 2012, Olivier Remoissonnet saves an activity, the production of toothbrushes, promised to relocation. Having become the only French manufacturer facing the majors, La Brosserie Française, in Beauvais (Oise), is taking a 180-degree turn by basing its Bioseptyl brand on eco-citizenship. A concept that was just emerging at the time, which allows good control of the product's life cycle.
Here, the toothbrushes are first made from recycled materials. Like scallops from La Manche, and recently downgraded wood. The sale then takes place mainly on the internet; when a brush is used, it is returned to the factory with a postage-paid envelope; its handle is then used to make another one.
She also dreamed of “helping manufacturers evolve. In 2016, Sandra Legel, an entrepreneur from Lamorlaye (Oise), put glamor in the toilets. It is launching a brush on the market whose head (anti-drip!) is made from seaweed from Brittany. For the handle, it imposes on its supplier, Plastitek in Bouttencourt (Somme), very strict specifications with only recycled plastics.
In a few years, Biom Paris, his company, has already established itself at the Galeries Lafayette Haussmann, in several fashionable concept stores, and even at La Réserve Paris, a 5-star hotel that shines its toilets. Take a look, your "toilet broom" has probably traveled from Asia! Like La Brosserie Française, Sandra Legel has therefore taken the gamble of relaunching a product for the general public, even banal, almost no longer manufactured in France. Extra luxury.
Made in France is good, but you still have to find the outlet. In the workshops of La Brosserie Française, hides a more confidential production. That of Tracia hairbrushes. Embellished with delicate boar silks, this range shines with precious woods, such as sappelli, olive, rosewood. But these mirror stars sell less easily than toothbrushes.
With “the hope of a new impetus”, La Brosserie Française has therefore entrusted Biom Paris with the marketing of this brand, whose name is inspired by the Latin word designating Thérain (Tracia), the river which runs through Beauvais. A marriage of reason and passion. The boss of La Brosserie Française is in any case convinced of this: “The hyper-marketed products have had their day. Today, the consumer is looking for real values, products with real stories behind them. »
The Beauvais-based SME now has 50,000 internet subscriber households for its toothbrushes. Who would have believed it eight years ago? The company was one of the companies selected, on January 18 and 19, for the Made in France fair at the Elysée, for which 1,750 companies had responded to the call for applications. "A huge recognition for our 32 employees", explains the founder of La Brosserie Française. The SME could announce new investments by the summer.
PASCAL MUREAU