BIOM Paris, chic ethics at your fingertips
Convinced that innovation only makes sense when it improves our living conditions, on a planetary scale but also simply in our daily lives, I founded BIOM Paris in March 2016 with one challenge in mind: to move ecology from theory to practice by redefining the production methods of our everyday tools.
Faced with an increasingly pressing climate emergency, what could be more senseless than continuing to consume completely unnecessary items, and moreover in an irrational way? BIOM Paris is reinventing our daily lives by offering innovative, stylish, and eco-responsible solutions to our essential needs.
Making eco-responsibility a part of everyday life
Throughout the day, we repeat certain actions more than others. And unfortunately, some of these contribute to further degrading our environment. By analyzing them more closely, we often realize that the cause stems from an unsuitable or simply poorly designed system.
This often results in a waste of materials or energy resources. By refining the technology associated with this everyday action, we can reduce this waste and thus transform this mundane gesture into an eco-responsible one.
Bringing eco-responsibility to life on a daily basis
Throughout the day, we repeat certain actions more than others. And unfortunately, some of these contribute to further degrading our environment. By analyzing them more closely, we often realize that the cause stems from an unsuitable or simply poorly designed system.
This often results in a waste of materials or energy resources. By refining the technology associated with this everyday action, we can reduce this waste and thus transform this mundane gesture into an eco-responsible one.
To achieve this, BIOM Paris logically draws inspiration from nature , which has always designed devices, sometimes simple, sometimes complex, in order to find a solution to a problem that threatens its survival.
bbb La Brosse & Le Bog, 2 French nuggets
After offering a wide range of everyday items (soaps, cases, toilet seats, towels, tote bags, etc.) produced in an eco-responsible way and made 100% in France, I now wish to focus the efforts of the BIOM Paris teams on its two flagship products: bbb la Brosse and Le Bog .
The result of our collaboration with product designer Max Berthois, bbb La Brosse and Le Bog are the two most innovative and promising eco-responsible products that BIOM Paris has launched to date. Rather than burying them among a mass of less innovative peripheral products, I preferred to give them their rightful place at the forefront of French eco-innovation.
Become the flagship of the French eco-industry
Now positioned as the brand that is revolutionizing everyday uses by minimizing its environmental footprint, BIOM Paris is completing its life cycle as a startup to compete with the leading players in the French eco-industry .
Join us in this quest to preserve the environment, adopt new eco-responsible habits by choosing the intelligent design of BIOM Paris!
Founder of BIOM Paris
Sandra LEGEL
Using a toilet brush as the flagship product of her startup – only she would dare!
“ Inspired by Nature and the real needs of users, we want to actively participate in the emergence of a new eco-industry. ”
Convinced that natural resources are exhaustible and that a new, more responsible mode of consumption is the condition for the sustainability of humanity, she wishes to use the techniques and knowledge we have today and put Humanity and Nature at the heart of innovation.
An entrepreneur at heart, her guiding principle is sharing. Sandra is taking a bold step into the glamorous world of toilets with bbb La Brosse , the first product in a larger range she plans to develop for the bathroom, kitchen, and every other room in the house. Her ambition is clear: to optimize efficiency and reduce the environmental impact of all those objects we use every day without even noticing them.
In her daily life, Sandra Legel uses a toilet brush, like everyone else. She questions its effectiveness and environmental impact: why does the standard brush only clean part of the toilet bowl? And why do we still use plastics?
Is it made entirely from petroleum-based materials? Why are all these microbe-filled water droplets falling onto the edge and the floor?
How can you avoid that feeling of dirt even after cleaning? Is there a toilet brush made in France? Well? So, she starts her research and takes a close look at what's available commercially. She buys, tests, and compares brushes from all over the world.
Several observations and many promising ideas… She decided to surround herself with a mixed multidisciplinary team made up of designers, engineers, graphic designers, and many others, to bring to life her sketches of a toilet brush that would meet her expectations – and yours.